Month: March 2015

WEFRA Can Do More: Strengthen Of Cooperation

Posted on March 29, 2015 in General

MEDICE relies also Perenterol on the healthcare professionals of Neu-Isenburg, 16.07.2013 success for the WEFRA advertising agency Frankfurt : under the motto Perenterol can do more”which secured an additional budget of pharmaceutical company MEDICE from Iserlohn to healthcare of specialized communication professionals. Convinced the development of a new positioning and integrated campaign for the leading brand among the anti-Diarrhoika. Focus which it clearly on the product benefits and thus increase of Perenterol, which is effective for diarrhea, as well as in the prevention of traveler’s diarrhea. The campaign created by five subsidiaries of the WEFRA together is through all communication channels through change: be it HV materials for the pharmacies, sales materials, a new online presence or the accompanying public relations display routes in the audience area,. Objective the communication it, the added value of Perenterol to clarify and to provide, in the context of a relevant target group is ultimately the Brand presence to increase,”says MEDICE senior product manager Petra Raffelsiepen.

MEDICE. “Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt, adds: for this we take an integrated approach, to join the companies, classic, digital, Public Relations and media hand in hand.” Key elements which Perenterol presents itself immediately to doctors, pharmacists and consumers, are clear messages, fresh, clean design and a straightforward representation of the proven product as hero. Winning Perenterol, the WEFRA expanding advertising agency Frankfurt their business relationship to MEDICE. Already for several years, WEFRA classic WEFRA PR, WEFRA digital and WEFRA media serving the communication of the business unit, Nephrology. Also WEFRA provide classic as well as WEFRA digital creative advertising and online activities for the business field of ADHD. The quality of the co-operation pays off: so the new Isenburg received by MEDICE the skin care product Soventol supports digital from now the construction treatment Medivitan and WEFRA recently not only awarded Perenterol, WEFRA PR. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.

Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation. About 75 communication specialists in the eight subsidiaries WEFRA classic, digital, WEFRA media, WEFRA MediPlus, HEAL Germany, WEFRA publishing and WEFRA consult are WEFRA PR, WEFRA for a communication that creates value. Press contact: WEFRA PR company for Public Relations mbH media Dicker WEG 1 WEFRA House 63263 Neu-Isenburg OT Zeppelinheim Silke Schrader management Tel. + 49 (0) 69 / 695008-18 fax + 49 (0) 69 / 695008-71

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The Beginnings Of The Working Holiday In The German Empire

Posted on March 22, 2015 in General

When also the working-class travel came after workers holiday remained unknown to the times of early industrialization, efforts to enable an annual recreational and resting phase (initially only sick and need) workers came up for the first time in the German Empire since the mid-1880s. These efforts do not came from but so how this might might have been anticipated, the social democratic labour movement and trade unions. Generally, workers vacation was 1914 no social theme of the social democratic labour movement until the outbreak of the war. The fight for the working holiday resigned the enforcement behind broader issues such as the increase of in wages, by collective agreements, along with the abolition of Sunday and night work. In the history of workers leave went the initiative at the beginning of after and performing workers holiday mainly by left-wing Liberals, bourgeois Sozialpolitikern (inter alia by journalistic activity) and open-minded businessmen out. The background was that The insight that to deal with the growing influence of the social democratic labour movement not only with Socialist laws and social legislation is. Also the social question believed”by measures directly into the company the best resolve to. An example of such a measure was the establishment of the Association Bergischer Club for the common good “. “After show the operator the benefit of such measures, the recovery of the worker to complete exhaustion or illness of the worker, was to then benefit from their labour” to. Social as well as the activities of civic associations and entrepreneurs who granted recovery time burned out and sick workers, woodwork essentially two further developments as a kick-off function for a general grant of holidays for workers: In addition to the modest tradition of workers travel to various exhibitions and trade fairs development of leave for civil servants and employees had since 1873 a central role.

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Posted on March 19, 2015 in General

The Hamburg-based insurance broker OA and Berger have specially opened a new Internet portal for the Rurup-rente. In July 2013, OA insurance brokers and Berger from Hamburg have expanded its field of business and opened a nationwide consulting and information portal for the base pension (colloquially known as “Rurup-rente”) on the Internet. Future consumers and financial services providers can have there provide information and advice on basic information and rates of the insurer. The portal of the ruerup-rente.com includes a comparison calculator for insurance rates, a tax calculator for the tax component and tariff information of the insurance companies. “Background to the opening of the portal was the confusion on the subject of Rurup in Germany.,” Sebastian Ohligschlager. “The base pension is highly complex due to their flexibility and the legislation in practice.

Even many insurance consultants are overwhelmed with the tariff details of insurers in everyday life here and focus often prefer to simpler products, such as the Riester pension. Therefore is to publicize it further our goal of the advantages of the Rurup-rente and also indicate to the stumbling blocks. With the base pension can provide is wonderful.” Currently, the portal is still in the start-up phase. Thus calculations of offers are already possible and also the tax burden can the interested consumer or consultants calculate directly online. However, the tariff details of all Rurup providers in Germany are stored, it is take but probably still quite a while.

“We have developed just a private rating, check rates and insurers. Us the evaluations by oKO-test, Stiftung Warentest, Bornberg and Franke often does not go far enough.”admits Sebastian Ohligschlager. “Aim of the portal is a regular traffic of 5-10,000 users per month”, so conducting business. Perhaps succeeds in increasing the attractiveness of the base pension in Germany the Hamburg insurance brokers through its Portal. Because compared to the Riester pension base pension is still a shadowy existence.

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