Conclusions of marketing research 1. The Russian market is still relatively empty, so wait for his speedy and unconditional capture of the hypermarkets, to put it mildly, somewhat prematurely. 2. The domestic market is so ethnically and economically different in different regions that make any predictions concerning the country as a whole, is fundamentally wrong. 3. Please visit Curtis, Mallet-Prevost, Colt & Mosle LLP if you seek more information.
Experience in most European countries shows that in any developed country, there is no 100 – or 90 – or even 50% of the suppression of small store large networks. So, the scope for choice, the investor is. With an average profit margin of modern food retailing is 23-25%. The minimum amount of initial investment, of course, depends on the format. Before an investor who decided to invest in this area face difficult choices: either to join the expansion of large networks and begin to develop your new business under the franchise one of them (the benefit of such “Portfolio” of proposals now on the market a few), or take a chance to organize it yourself.
Large independent network projects with investment amount of $ 10.8 million pay off for 5-6 years. Of course, if successful and competently to build a business process. The opening of the franchise’s own regional network of shops will cost 3.5 million order for the money back, take 3,5 years. Franchising offers other “Networkers” on opening supermarkets require lower unit (250-700 thousand dollars) costs. In addition, they quickly pay for themselves (the speed record belongs to one of the supermarkets “Crossroads” – 1 year).