CHD expert study on F & B trends: still dominated the sandwiches Hamburg, 04 March 2010 – pizza “to go” a hit in bakeries. Almost three quarters of all bakers shop with hot snacks in the range have this product popular with young and old. The cold food takeaway half rolls are dominated by the (classical) occupied and – this is new in all Germany – butter pretzels. The snacks in the German bakery branches growing steadily and has become a stable turnover factor in addition to the sale of bread and bakery products. This emerges from the study “Baking industry 2009” of the international, specialized in the non-domestic market by market research institute CHD expert. For the latest industry report surveyed almost 700 bakery shop in whole Germany.
“Cold snacks on the Web or to the job have become an important factor for many bakers loyalty”, explains Thilo Lambracht, managing partner of CHD expert (Germany) GmbH. However, currently only 36 offer Percent of bakers stores also warm and hot snacks. The proportion of root buyer is accordingly low. In the snacks, dominates the classic, occupied half rolls. “The cheese or salami sandwich is just general always best”, says Labib. Butter pretzels are in fashion – the hearty snack in southern Germany is now having in whole Germany.
43 percent of bakers have butter pretzels in the offer. Gain insight and clarity with CBC. The often produced fine mixed salad boom does not take place in the bakeries. Only a quarter of the companies offer ready salads. The bakers on established standards such as milk, mineral water, juices and spritzers trust with the drinks. Only 11 percent have modern Wellnessgetranke or organic sodas in the range. As for the coffee is relies on the normal range of fully automatic machines. Only four percent of the bakery branches also rely on espresso from special printing machines. “Wide acceptance among its target group is important for the bakers. Be trendy news considered with caution”, analyzes Labib. For new F & B ideas it matter whether a minimum quantity could be sold off. Elaborate dishes in small numbers are not interesting. About the publication: The industry report “Baking industry 2009” was released in February and includes the results of a comprehensive survey among 683 bakery shop in Germany. Size: 81 pages. Cost: 750 euro. Can be ordered at. About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company philosophy is available under the heading “Know and do!”. The company was founded in 1997 as the Marktplatz Hotel GmbH and now as CHD expert GmbH international (Germany) working with partners in all economically important countries of Europe as well as United States, Canada and Asia. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and Media. More at:.