These colors are exciting and despertam strong, used emotions universally as signal of danger and acknowledgment of caution. The negrume of the night hides the stranger and provokes depression and melancholy. The black or absence of light, for some peoples fights symbolizes it, the sadness. Green of the trees under the blue sky? offering fruits, place for rest and material for shelter? it makes that these colors function as calmantes and equilibratory of the human nervous system. (PEREZ, 2004). Companies can make with that a color is the main element of presentation for its entity, making use of an exclusive color, if the color will be used in consistent way in some elements it will become part of the heading of the company.
The important one is to have certainty of that the color is reproduced in way adjusted ahead of the public who wants to reach. Later that the brain processes the visual information, comes the direction effect, the emotions and interpretations. The hot colors tend to be perceived as energy and relaxed, while the calm and introverted colds. The red tends to be perceived as sociable, exciting, powerful and protective adventurer, the related yellow the glad, good-tempered moments, stimulants, affectionate and impulsive. In the section of cold colors, we have blue and the green that acts as calmantes, as well as the purple one generates introspection.
To use a color more than can derive in an identity until simpler from what a servant for an only color. Some colors have meant universal, that they create similar reactions in certain cultures. However, they can provoke perceptions differentiated in distinct parts of the world. Slogan – It possesss raised importance in the world advertising executive, for summarizing in itself the identity/values of a mark or product, more known as positioning. They are phrases that repetidamente they appear in the propagandas.