Changes in the world is constantly gaining momentum. what is surprising and even unique in the twentieth century out of date with even greater speed in the twenty-first. Predict the future is increasingly difficult to feasible process presented a diffuse hazy way. The life cycle of ideas, goods, services and development is declining rapidly. Characterizes the dynamics of the modern market. In a rapidly changing business ideas play a major components.
Business models are becoming very expensive and risky. The market demands are constantly new ideas, not just new and revolutionary ideas for the further movement of progress. Current business trends are evident, that the search of unique ideas, creative approaches of doing business contribute to the successful promotion of the market. Creativity is able to paralyze the action on the competition and definitely bring them out of the game. In the works shows our uniqueness and originality that distinguished the application is in the business a competitive factor.
For further business growth and competitiveness requires new and successful ideas. The concept of creativity in business is often associated with creativity in art, for example music, painting or literature. But in the business of creativity is most appropriate for studies of marketing, advertising and management. For business creativity – a way of thinking through, which are solutions to the problems peculiar to improve, for example, the quality of products or services. Part of creativity in business similar to the innovation management. Creation is something new, unique and original. Should have value not only to the creator, but also for others.