In the life of every business there comes a point when you want to check their intuitive decisions, to understand whether the company in the right direction, systematically analyze the business, look at it "by", ask yourself question "what's next?". And many companies are looking more and more modern forms of and approaches to strategic planning. Faced with various challenges in this work, companies understand that to operate and grow your business spontaneously, "random" – is extremely dangerous. Every company needs to meet ever-changing world around them – to seek and develop their own competitive advantages, to set new goals, create new strategy. What happens when the strategy only exists in the mind of the owner and managers do not know the strategy and can not formulate it to others? What happens when the managers are afraid of changes and do not know what tomorrow will bring? What happens when a company is living the "fire" tasks? The company turns into a chaotic system where everyone is trying to survive. Developing such a system? None. Only a clear vision of the company and clearly formulated a strategy shared by all members of the team, helping it to become self-developing, cohesive and dynamic moves towards their targets. From the practical standpoint, the strategy's role as an element which "glues" the organization, forcing it to act as a unit and brings it into motion. Ambition and perseverance of the company – a definite plus, but not calibrated strategy to achieve high results difficult.