Munich, August 2007 – the direct sales company Amway has the development and implementation of the website for the current campaign “simply Amway” in the hands of the Munich design and event agency TOCA ME. Information about the Amway business opportunity and the high-quality products are represented on the page, realized specially for the advertising campaign. In a question-answer forum Kidney Foundation was the first to reply. In accordance with the slogan my work is, where is my life”shows that with Amway family and career can well agree. The website developed by the design experts supposed to emotionalize and thus experienced the Amway brand. In addition, TOCA ME managed the online campaign by Amway.
Specially create online advertising media in the form of banner link on the said website and thus expand the classic campaign on the Internet. Information about TOCA ME: TOCA ME is an independent Design Studio based in Munich. The basis of the design agency is on creativity and design from consulting and conception and design to the realization and commercialization of projects in the fields of print, Web, event, virtual worlds, and design community. The development of conceptual, individually tailored and innovative communication solutions is characterised by: passion, flexibility and spontaneity. The services provided by TOCA ME convinced so far customers like e.g. DSF, foster’s, Vodafone, Bosch, BMW, MINI, Ritter Sport, MC Donald’s, Muller dairy, Senator, Deluxe television, Amway, Sony BMG and BURDA.
Assessment criteria of ads, graphic design and conception of the text. The Trendence – and the creative game Institute have according to design criteria analyzed ads about 180 employer branding and assessed. 60 Print, where students about occupational and career information served as the basis. The result is presented in the study creative employer branding Directorate. The study is a guide to marketing and employer branding decision makers for the evaluation of design.
It provides practical knowledge so that campaigns can be better. You plan, design, moderate, modify and choose marketing, advertising and communication measures in recruitment marketing and employer branding? Are you sure that design, graphic design and text work? The result of these considerations and efforts comes sooner or later in the form of design of the daylight visible, readable and tangible.” Dr. Albert Heiser the most demanding part of every communication task is the evaluation of design effect. Too often it is judged from the gut often without sufficient knowledge. Why Green? I like much prefer yellow?” Who judge only by taste, is usually wrong. More knowledge about design leads to better decisions and promotes the quality of each employer branding campaign.
The design quality decides whether strategic and tactical considerations on the point come. The central question is this: is the target group is activated by the idea, graphic design, and the advertising, transforms and motivated? Of specific ads quotes, essential assessment criteria are analysed and shows. The reader experience what make good graphic design and conception of the text. How does good design and how this effect on different levels of design changes. Let yourself be inspired. Everything will be better. The creative game Institute conducts research, teaches and advises on the design of mission communications. We analyze and educate. The creative game Institute offers two-day training for the evaluation of text – and graphic design design of employer branding campaigns. Target groups include employees of personnel marketing, communication and public relations.
PRINZ magazine is one of the Jane Fox advertising agency that has Jane Fox advertising agency the advertising campaign for the celebrations on the occasion of the 20th anniversary of the Prince created magazine. The city and lifestyle magazine with 13 regional editions from the Hamburg-based publisher of the season will be waiting with the October issue in each city with 20 events and actions. The Stuttgart-based full service advertising agency designed a campaign that goes hand in hand with the launch of the microsite 20jahreprinz.de here as well as in the past years. Read more here: Physicians Committee for Responsible Medicine. As in previous years was different this year not on a photographic imagery, but on the collaboration with the illustrator of Stefan Bachmann from Wiesbaden, illustrating long for Prince. After the creative and successful campaigns in the past few years we entrust advertising agency the concept of promotional activities in the important anniversary year of Jane Fox for our annual events”as Thomas Muffke, Marketing Director and project manager at the PRINZ magazine in Hamburg. All parties look forward to the start of the campaign, good actions and events in the cities and avid reader of Prince. Info: Prince is 20 years: Prince Magazine: Jane Fox advertising agency: Stefan Bachmann, illustration:
MEDICE relies also Perenterol on the healthcare professionals of Neu-Isenburg, 16.07.2013 success for the WEFRA advertising agency Frankfurt : under the motto Perenterol can do more”which secured an additional budget of pharmaceutical company MEDICE from Iserlohn to healthcare of specialized communication professionals. Convinced the development of a new positioning and integrated campaign for the leading brand among the anti-Diarrhoika. Focus which it clearly on the product benefits and thus increase of Perenterol, which is effective for diarrhea, as well as in the prevention of traveler’s diarrhea. The campaign created by five subsidiaries of the WEFRA together is through all communication channels through change: be it HV materials for the pharmacies, sales materials, a new online presence or the accompanying public relations display routes in the audience area,. Objective the communication it, the added value of Perenterol to clarify and to provide, in the context of a relevant target group is ultimately the Brand presence to increase,”says MEDICE senior product manager Petra Raffelsiepen.
MEDICE. “Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt, adds: for this we take an integrated approach, to join the companies, classic, digital, Public Relations and media hand in hand.” Key elements which Perenterol presents itself immediately to doctors, pharmacists and consumers, are clear messages, fresh, clean design and a straightforward representation of the proven product as hero. Winning Perenterol, the WEFRA expanding advertising agency Frankfurt their business relationship to MEDICE. Already for several years, WEFRA classic WEFRA PR, WEFRA digital and WEFRA media serving the communication of the business unit, Nephrology. Also WEFRA provide classic as well as WEFRA digital creative advertising and online activities for the business field of ADHD. The quality of the co-operation pays off: so the new Isenburg received by MEDICE the skin care product Soventol supports digital from now the construction treatment Medivitan and WEFRA recently not only awarded Perenterol, WEFRA PR. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.
Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation. About 75 communication specialists in the eight subsidiaries WEFRA classic, digital, WEFRA media, WEFRA MediPlus, HEAL Germany, WEFRA publishing and WEFRA consult are WEFRA PR, WEFRA for a communication that creates value. Press contact: WEFRA PR company for Public Relations mbH media Dicker WEG 1 WEFRA House 63263 Neu-Isenburg OT Zeppelinheim Silke Schrader management Tel. + 49 (0) 69 / 695008-18 fax + 49 (0) 69 / 695008-71