echnorati reports that 30,000 to 40,000 new blogs are created every day. According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs. What are spam blogs? They are fake blogs created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through advertising or affiliate sites. They contain robot-generated posts made up of words at random, with the title that links to the blogger’s own pages. Many bloggers see it as a way to quickly get your pages indexed by Google and other search engines. Sifry estimates that about 20% of ping Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses.
Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-ping for their web sites indexed quickly. As a evangelist blogs, wholeheartedly recommend blogging as an SEO tactic. Jo Mackness brings even more insight to the discussion. But it also stresses that you should use your blog for more than just SEO. At the Summit of crushing spam, blog services decided to collaborate to report and combat blog-spam. Technorati currently aims to collect about 90% of spam and remove it from the index. Also notify the blog hosting operators. A leading source for info: Viktor Mayer-Schönberger . But I think they are fighting a losing battle.
As I write this, there are software and robots are created that will create spam blogs more efficiently and so it will be harder to detect. The SEO “black hats” are always far ahead of the technology and safeguards that these services can be put in place. Take down a few spam blogs and hundreds more will arise. Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. a l think your human nature for people to seize new technologies, and it really depends on the search engines to help end these undermining the economy of the blogspam, like they did with nofollow and comment spam. But the downside is that this measure would also reduce the impact that blogs have on search results. Fact: The more you abuse a technology, the less effective it is. The spam blogs will force the search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs. Unless implement safeguards to prevent robots from taking over its safe to assume that blogs are becoming less effective as an SEO tactic over time. Of course, spammers will then just need to find new ways and means to spam engines. But why ruin a good thing in the first place? Blogs are much more than tools for search engine optimization. A blog can be a great tool for personal brand and build relationships with your website visitors and customers. Instead of using spam blogs, focus on the content of sites to create wealth and achieve high value links to them. Do not limit yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use it in the way they were intended to be used. _____________________________________________ Priya Shah is the CEO of She writes on internet marketing optimization search engine and business blogs. Subscribe to This article may be reprinted as long as the resource box is left intact and all links are links. _____________________________________________