Both take care of since about twenty years customers from the transport and logistics industry and are constantly looking for new forms of communication. The Internet has changed our perception behaviour”, says Christoph Muller and complements: the future generation of decision-makers has an outstanding media literacy. She will be big with Web 2.0, YouTube and Facebook.” Christoph Muller is convinced: mailings, customer magazines and brochures are really alive and apparently by flanking with multimedia presentations. They produce emotions and tell stories.” Conclusion: Users can choose when and how they want to use the information. “Muller: logistik-tv.net everyone to his own program boss is.” Just search to quickly find the logistik-tv.net Berndt Uwe and Christoph Muller on user-friendliness set navigation. The pages of the portal are clearly structured, different boxes highlight important or current information offers. Contains the so-called business channel” Videos primarily by companies and interviews with entrepreneurs.
In the channels career, knowledge and community to prepare all other content into different sub-headings editorially. “” In addition, a variable channel offers changing video content, for example at trade fairs such as the transport logistic “or to special topics such as green logistic”. Who uses the video platform, pays nothing. Companies and organizations who wish to adjust videos through the editorial, pay 750 euros per video. We charge a one-time fee for the setting and editing. The video in our database will be, as long the customer wishes it”, explains Uwe Berndt’s business model. Terri Sewell is likely to agree.
BM of productions offers individual packages for companies wishing to distribute equal to several videos. In the production of videos, the makers cooperate with various partner companies, which offer cheap entry-level. Prestigious partner in the boot to provide a wide range of industry topics, have the two Portal inventor brought several partners in the boat. “In addition to the journal traffic Rundschau”, in the section media “an own channel on logistik-tv.net will operate, is also the House of logistics and mobility (HOLM)” cooperation partners the first hour. ” “And also the logistics community global SCM” of premium partner joins the Guild. Who wants to establish a new offer, must first prove themselves and show what is at stake”, Christoph Muller reports. He and his partner have led many conversations in the last twelve months, to win allies for the portal. “Muller: we want to inspire the entire industry from our idea.” So, among others, visits to the BVL in Bremen, as well as at various publishing houses in Munich, Stuttgart and Hamburg were on the program. Conclusion: There is great interest, the talks are well advanced. “Now is the start of our platform in order to once the transport logistic ‘ in the foreground”, advertising specialist gives Christoph Muller the direction before. And Uwe Berndt added: until the fall, we want to make a big jump.