MEDICE relies also Perenterol on the healthcare professionals of Neu-Isenburg, 16.07.2013 success for the WEFRA advertising agency Frankfurt : under the motto Perenterol can do more”which secured an additional budget of pharmaceutical company MEDICE from Iserlohn to healthcare of specialized communication professionals. Convinced the development of a new positioning and integrated campaign for the leading brand among the anti-Diarrhoika. Focus which it clearly on the product benefits and thus increase of Perenterol, which is effective for diarrhea, as well as in the prevention of traveler’s diarrhea. The campaign created by five subsidiaries of the WEFRA together is through all communication channels through change: be it HV materials for the pharmacies, sales materials, a new online presence or the accompanying public relations display routes in the audience area,. Objective the communication it, the added value of Perenterol to clarify and to provide, in the context of a relevant target group is ultimately the Brand presence to increase,”says MEDICE senior product manager Petra Raffelsiepen.
MEDICE. “Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt, adds: for this we take an integrated approach, to join the companies, classic, digital, Public Relations and media hand in hand.” Key elements which Perenterol presents itself immediately to doctors, pharmacists and consumers, are clear messages, fresh, clean design and a straightforward representation of the proven product as hero. Winning Perenterol, the WEFRA expanding advertising agency Frankfurt their business relationship to MEDICE. Already for several years, WEFRA classic WEFRA PR, WEFRA digital and WEFRA media serving the communication of the business unit, Nephrology. Also WEFRA provide classic as well as WEFRA digital creative advertising and online activities for the business field of ADHD. The quality of the co-operation pays off: so the new Isenburg received by MEDICE the skin care product Soventol supports digital from now the construction treatment Medivitan and WEFRA recently not only awarded Perenterol, WEFRA PR. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.
Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation. About 75 communication specialists in the eight subsidiaries WEFRA classic, digital, WEFRA media, WEFRA MediPlus, HEAL Germany, WEFRA publishing and WEFRA consult are WEFRA PR, WEFRA for a communication that creates value. Press contact: WEFRA PR company for Public Relations mbH media Dicker WEG 1 WEFRA House 63263 Neu-Isenburg OT Zeppelinheim Silke Schrader management Tel. + 49 (0) 69 / 695008-18 fax + 49 (0) 69 / 695008-71