“Ex-tennis player Michael Stich want HIV in about young people the Michael Stich Foundation customer for the cross is new media production of private higher education institutions the Media Academy” in Hamburg. Within four weeks, the students develop a commercial, a documentary, as well as an entire marketing strategy for this project. The graphical implementation up to the PR work, the fourth semester make a broad-based media campaign on the legs. Topic is educating young people about AIDS and the deadly HIV virus. We want to appeal to the youth and the future generation who can make all the difference”, ex-tennis player Michael Stich explained. Dedicated Hamburg would like to lead his initiative, that AIDS and HIV among young people are no longer repressed and concealed. “It should be a topic, like many other things in’ are ‘, says sting. Since its foundation in 1994 the Michael Stich committed Foundation for HIV / AIDS-infected children.
The prominent founder shakes since with provocative messages the public wake. The main concern of the 40th is to give the children a laugh, by the Foundation grants them personal, small wishes. The students and we are very proud to be the Michael Stich Foundation to work with”, Ulrike Dobel stone, Director of the studies of private higher education institutions the Media Academy says”. With great interest I have followed the campaigns of the Foundation in the last few years and am pleased that now one is produced by our students. ” As lecturers, Director Guido pond Muller and PR expert Klaus-Peter wing accompany the project. Ideation, implementation and execution are in the hands of the students.