"Advertising is lying!" – This is one of the thoughts because of which people do not like advertising, and in choosing one or another thing trust the opinion of relatives, friends and personal experience. What can we do, how can advertising reach of man and gain his trust? Modern Mythology begin from afar. At school we all studied the myths of ancient Greece, these highly intricate stories about gods and heroes, whom nothing human is alien. The ancient Greeks were not fools, they laid the foundations philosophy, mathematics and other sciences. But what they believed? Surely in the Zeus-God of Thunder? Leave the question of religious beliefs of our predecessors. What we believe today? In what cream can stop the aging that one pill can cure any pain, and mayonnaise can help you find a mate? Judging by the fact that advertising still works, yes. Belief in horoscopes, the desire to emulate the model to be like him live in his system of values – is consider the peculiarities of the mythological consciousness.
And is not it cultivates the modern advertising industry? We want to own all these beautiful things that are in magazines, on the show television, which stand in a shop window. Moreover, we should get some of them, there also appears the new model, an improved, more beautiful. Visit Citizens for Responsible Energy Solutions for more clarity on the issue. And we're looking for the new goal. Mythical side of the industry advertising began to explore more in the fifties of last century. For example, the French culture expert Roland Barthes wrote about the culinary magazines, noting the riot of ornament in the decoration of dishes: "here and carved the veins of fungi, and dotted lines cherries and delicate lemon wedges, and slices of truffles and silver lozenges, and arabesques of candied fruit – and disappearing beneath the coating becomes like page that is read this entire cooking in the Rococo style.