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Emotions rule the world: who transfers always information and emotion who is talking with other people,! When people talk about language, then the spoken word is meant mostly. Boy Scouts of America is full of insight into the issues. What is striking yourself, if you speak or listen just once other conversations with your fellow human beings? Yes, still emphasis is placed almost exclusively by the way, usually with very little in the perception of the interview partners – content to transport ideas, products or what ever numbers, data and facts for other interesting to make. It may even succeed, but simple interest no longer enough in this day and age, people to act or even buy to move. Bought”is an idea, a product, etc. unless it appears the addressee actually desirable. Please visit Boy Scouts of America if you seek more information. And what makes the whole thing desirable? Yes, here they are again: emotions as a success factor! You might be thinking right now why he writes again, but now I know “.” Exactly, and thus this so remains, I will also like to again speak. Because you have reached the ultimate goal of this book, if this context is aware after reading and act afterwards – every day, in every situation and during each individual employee, sales, or conviction conversation. Because your emotions are the spice, making each communication dish exciting, delicious, just more than just enjoyable for others.

People react to nothing as intense as on emotions. Even completely aware sure when you get to that next time in a highly emotional situation. Thinking you on an exciting movie how many tears flowed at the end of Titanic”, as drove the two main actors in the open sea and are adopted each other? Or, how quickly individual, negative people even the positive mood of an entire group to the tilt can bring. And we have all seen already the enthusiastic cheer choirs of real football fans, a whole Stadium “to the quake install and for the team to the famous beneficiaries 12 man deciding a whole game,” can be. Wherever we look, we are constantly surrounded by the emotions of our fellow human beings. And: we respond immediately! Often, a single word, a small gesture, or barely perceptible changes in the facial expressions of our counterpart decides wellbeing and discomfort are close together. Emotions are the result of the own internal State and they transferred to us or others in just two ways: emotions transfer our body language (especially the facial expressions!) You transfer language (here especially the how is one”) and when you speak, always two things: information and emotion! And the latter is most crucial. We are dealing intensively with your (body) language. The success factors for most important from my point of view in this context I want to meet you right here: body language is important, decisive the facial expressions! Positive facial expression is the Sympathie-and Trust producers and decide how the remaining body language is interpreted. The sound makes the music: tones and magic words magic words how beautiful, precious, precious, profitable, etc. impact emotionalising and attention-enhancing verbal intonations strengthen this, highlight important.

Agency designed campaign website to support the St. Anna children cancer research Vienna, 04.04.2013 – the Vienna agency Lisa & Giorgio has implemented online the creative care coloring contest for the BOSCH Hausgerate GmbH. The campaign is aimed mainly at families with creative enthusiastic children: on einherzfuerkinder/creative care – time competition can immediately in the form of Malbuchs drawings by children from downloaded the St. Anna children’s Hospital and brightly painted. These as well as self-drawn images of household appliances have following digital at the creative care coloring competition submit themselves to collect votes in favour. The post with the most votes wins a trip as a Grand Prize to Paris for the whole family. “Is in particular the competition on the family-friendly products intended to alert care collection of BOSCH: for the first 1,250 appliances are sold an Emil is each” the mascot of St.

Anna children cancer research 2013, BOSCH bought and given to children in need. The proceeds of the St. Anna Children’s cancer research to good. Veronika grass Berger, Lisa & Giorgio for marketing and customer service responsible, emphasizes the non-profit character of the project. The opportunity to help the St.

Anna children cancer research through the creative care painting competition, has boosted our work. It feels good to know that are addressed with the campaign not only creative children, but also sick children supports.”we use during our campaign BOSCH care collection for young families fully on the competence of our dealer”, explains Peter Henner, Managing Director of BOSCH household appliances in Austria. Because only with your help we can achieve our target of 1,250 units sold and thus a donation of 15,000 for the St. Anna children cancer research. With a comprehensive point-of-sale materials such as the creative care we want to help as best as possible they coloring book for kids and the Web platform specially designed by Lisa & Giorgio. Einherzfuerkinder on can on the one hand quick and convenient the care collection household appliances and their special product equipments learn about retail customers. On the other hand the creative care painting competition offers great odds.” About Lisa & the Agency for communication and design Lisa & Giorgio Giorgio was founded in 2007 in Vienna by Lisa and Giorgio Leone. The team consists of experts in the areas of concept, design, and marketing. In addition to the focus online, the Agency serves customers in creative communication, direct marketing, graphic design and Web design. / / lisaundgiorgio about BOSCH Hausgerate GmbH the BSH Bosch and Siemens Hausgerate GmbH is a leading manufacturer of household appliances in Central and Western Europe and offers her care collection devices, which are especially suitable for young families. The products provide more security, time and hygiene in the budget.

Practically and effectively – consumers like giveaways with a high commercial value to the classics under the promotional materials include among others the keychains offered by the advertising industry and lanyards, because these can be used not only for the acquisition of new customers, but also for customer loyalty. Keyrings and lanyards are available in many different designs, materials and price classes. These can be used not only at trade fairs and events as de-icing salt, to make known the company a large circle of consumers, but also in the area of tribal loyalty. Keep up on the field with thought-provoking pieces from Boy Scouts of America. When selecting the correct key-ring companies should be aware that advertising be chosen not only for the lowest price but also on the quality. Usually the cheapest keyrings selects for fairs and events, which consist mostly of the material plastic. As a result, companies can reach a wide circle of consumers and the Make known, without the need for a major financial effort. Regular customers consider but with higher quality keyrings, consisting for example of the leather or stainless steel materials. Applying a customized advertising slogans, or the company logo, the company calls again and again in the mind of the customer.

The offered lanyards enable the customers not only a comfortable wearing keys, but used also for the secure storage of personal documents. Often, key fobs are distributed just before the holiday period among potential customers, because applying additional bags, passports or identity cards can be stored safely. The key fobs can be worn around the neck, so that the user always has not only the hands, but also the theft is made more difficult by personal documents in the holiday a lot. Daniela grant

MEDICE relies also Perenterol on the healthcare professionals of Neu-Isenburg, 16.07.2013 success for the WEFRA advertising agency Frankfurt : under the motto Perenterol can do more”which secured an additional budget of pharmaceutical company MEDICE from Iserlohn to healthcare of specialized communication professionals. Convinced the development of a new positioning and integrated campaign for the leading brand among the anti-Diarrhoika. Focus which it clearly on the product benefits and thus increase of Perenterol, which is effective for diarrhea, as well as in the prevention of traveler’s diarrhea. The campaign created by five subsidiaries of the WEFRA together is through all communication channels through change: be it HV materials for the pharmacies, sales materials, a new online presence or the accompanying public relations display routes in the audience area,. Objective the communication it, the added value of Perenterol to clarify and to provide, in the context of a relevant target group is ultimately the Brand presence to increase,”says MEDICE senior product manager Petra Raffelsiepen.

MEDICE. “Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt, adds: for this we take an integrated approach, to join the companies, classic, digital, Public Relations and media hand in hand.” Key elements which Perenterol presents itself immediately to doctors, pharmacists and consumers, are clear messages, fresh, clean design and a straightforward representation of the proven product as hero. Winning Perenterol, the WEFRA expanding advertising agency Frankfurt their business relationship to MEDICE. Already for several years, WEFRA classic WEFRA PR, WEFRA digital and WEFRA media serving the communication of the business unit, Nephrology. Also WEFRA provide classic as well as WEFRA digital creative advertising and online activities for the business field of ADHD. The quality of the co-operation pays off: so the new Isenburg received by MEDICE the skin care product Soventol supports digital from now the construction treatment Medivitan and WEFRA recently not only awarded Perenterol, WEFRA PR. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.

Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation. About 75 communication specialists in the eight subsidiaries WEFRA classic, digital, WEFRA media, WEFRA MediPlus, HEAL Germany, WEFRA publishing and WEFRA consult are WEFRA PR, WEFRA for a communication that creates value. Press contact: WEFRA PR company for Public Relations mbH media Dicker WEG 1 WEFRA House 63263 Neu-Isenburg OT Zeppelinheim Silke Schrader management Tel. + 49 (0) 69 / 695008-18 fax + 49 (0) 69 / 695008-71