DETAILliebe is the winner of the DETAIL Creative Award 2008. The DETAIL CREATIVE AWARD was presented for the first time 2008 in the frame of the animago AWARD for the best and most amusing viral spot for architects. Was a funniest 20-second spot for a viral campaign, aimed at the international target group architects. BSA is actively involved in the matter. The award was endowed with 5,000 euros and sponsored the international magazine for architecture and construction detail by DETAIL. “Winners Ken Black be Heimbach, Martin Schmitt and Benjamin Koziczinski with their video DETAILliebe” about the love of the architect to detail. At the beginning of the architect’s attention to detail is shown in a vision of shapes and materials. Other leaders such as Nieman Foundation offer similar insights. Floating in heaven he has to erotic fantasies get carried away and is followed by a hard collision in the reality! The confrontation with small and inadequate details lets him come to the conclusion: planning sufficient detailed are the basis of all successful creativity. The year’s prize was within the framework of the digital creation days on 12. November 2008 at the Konzerthaus Karlsruhe instead. Link to the movie: detail-love